Furaat- Website
Building a website for a Climate Business
Year
2023
Project Type
Commercial
Animus is a futuristic service that uses Artificial Intelligence to help people re-discover themselves and their call to happiness. Starting from a service presented in Black Mirror, we analyzed the negative implications of AI in using personal data, and found a positive approach to it. The newly defined service was developed using several rounds of prototyping and testing. The final experience prototype session was conducted with a setup carefully curated for a particular user. The test feedback aided in further defining the service and creating post-service souvenir.
This project was done in a group of 6 as a part of a course called ‘Visualisation and Prototyping’.
BRIEF
The starting point
We began by analyzing the Black Mirror episode, 'be right back'.
The episode shows an AI-based service that lets people stay in touch with the deceased using their digital footprint. Using this, grieving Martha reconnects with her dead husband and becomes dependent.
How can we leverage the technology shown and convert this black mirror service into a light mirror one?
How might we utilize the power of artificial intelligence to provide support in the time of grieving for the loss of a loved one?
A snippet from Black Mirror Episode
CONCEPT BUILDING
What did we change?
CONCEPT VISUALISATION
How did we visualize the experience?
THE CONCEPT
What is animus?
What
A personalized service to guide you towards self-discovery, happiness and transformation
How
It would Artifical Intelligence, user data and sensorial technology. With a holographic guide, it would take users through an immersive transformational journey.
Where
It would take place in dedicated experience centres.
PERSONAS
Who is it for?
CONCEPT STORYBOARD
The journey of Klaus with Animus
PROTOTYPE BUILDING AND TESTING
How did we build the experience?
We build the prototype for the 'immersive experience' part of the service, which would take place within the experience center. It involved the following:
01
Creating and curating multimedia contents to be projected specific to the chosen participant for testing
02
Planning and setting the space; lighting, props, speakers and cameras
03
Research and application of makeup and dress for the guide
04
Testing the dialogues of the guide using role-playing
05
Creating feedback session to understand how the user’s experience was to further improve it
MAIN EXPERIENCE PROTOTYPING
A glimpse of the experience
USER FEEDBACK AND CO-CREATION
How did we test the user experience?
Aim
To gain feedback on the experience; what worked, what did not, what could be changed?
Methods
01
02
Post-experience interview (open-ended questions)
Collage storyboard making; to help articulate and visualise her experience through images, keywords and text
ANALYSIS AND INSIGHTS
What did we find and change?
Want to know more? Have any suggestions or feedback?
The group🍹Mimosa
Nina, Bianca, Silvia, Mildred, Nour and Prathana